First Customer Research
First Customer Data and Interviews
- 1.Founders of companies speaking about obtaining their first customers:
Videos:
- How To Get The First Customers For Your Startup
- Getting Your First Customers
- Reid Hoffman On How To Hack Your First 100 Users
- Kathryn Minshew, Acquiring Your First Users
Articles:
- How different companies set up their first customers:
- How UBER, AIRBNB and ETSY obtained their first customers:
- How companies like Tinder, Alibaba, Quora landed their first customers:
- Zac Johnson, and other founders, discuss their ideas and experience while scoring their first customers:
The history of marketing in the world:
The first local business started back in Japan and was founded in A.D. 705 during the Keiun era.
Historians of marketing have undertaken a considerable investigation into the emergence of marketing practice, yet there is little agreement about when marketing first began.
A number of studies have found evidence of advertising, branding, packaging and labeling in antiquity.
Early Medieval networks of market towns and suggest that by the 12th century there was an upsurge in the number of market towns and the emergence of merchant circuits as traders bulked up surpluses from smaller regional, different day markets and resold them at the larger centralized market towns.
Marketing is as old as civilization itself. You may have seen films based in ancient Greece or Rome with images of active market stalls and traders keenly engaged in convincing communications
The ideas of marketing as it is understood in the modern era began during the time of the Industrial Revolution. This period spanned the late 18th century and lasted long into the 19th century.
Links:
- 1.The history of marketing in the United States
- Small business development dates as far back as the 1600s, when Americans would trade crops, supplies, and services.
- A perfume and soap company was started by Dr. William Hunter as an apothecary shop in Newport, Rhode Island, in 1752 is the oldest American business.
- The evolution of marketing into the most important business function within many business firms was first recognized by Robert Keith, an executive at Pillsbury, in 1960.
- During the marketing department era, many companies changed their thinking or purpose from that of manufacturing products to that of satisfying customers.
Links: